Pip Close Marketing Services

OVER 30 YEARS EXPERIENCE IN HOSPITALITY & TOURISM

Specialising in hotels, retreats, resorts and wineries

Pip Close has assisted various hotels, retreats and resorts to develop comprehensive marketing strategies designed to enhance their business operations and increase their profitability.  From independent boutique operators to larger resorts and wineries, in areas ranging from the Gold Coast and Sunshine Coast to the Darling Downs in Queensland and even to regional NSW and the Hunter Valley in NSW, Pip has extensive and proven experience working with hospitality and tourism operators.

As a savvy business manager, you will no doubt be aware of the huge benefits of outsourcing important roles such as marketing whether the business is brand new or well established.  For instance, the Australian wine-making industry is continually expanding with a variety of new wineries being established every year.  How do you ensure that your winery becomes and remains top of mind for wine consumers?  Pip Close can work with you to develop a professional and comprehensive Marketing Plan, customised for your own winery. Pip's services range from business planning to marketing strategies from the front office right through to the cellar door, addressing everything from competitor analysis and risk management to promotional media and marketing. In consultation with you, Pip will design a tailored marketing plan for your business taking into account brochures, newsletters, email marketing, direct mailing, media promotions, database building, customer retention, website development and events and activities to drive traffic to your cellar door.

Business Strategist, David Jeffrey

You will also receive the benefit of experienced Business Strategist, David Jeffrey.  A senior executive with proven leadership qualities that help to develop and build teams that perform beyond your expectations and even beyond their own expectations! Strong international experience in the industry has exposed David to people from all walks of life and vastly different cultural backgrounds. This has benefited David greatly in working with customers and staff in all businesses. 

David's strong management background has enabled him to diversify from Logistics into General Management in the tourism and hospitality industry. His broad range of skills ensure expectional results every time.

Services Offered

• Comprehensive Business Marketing Plan
• Business Stationery (From business cards and letterheads to internal forms, eg. Guest Registration Cards)
• Flyer and Brochure Production - Electronic & Print
• Website Analysis
• Email marketing activity or SMS & viral marketing services
• Direct Mail Outs
• Database Building
• Customer Retention Strategies
• Website Development
• Public Relations & Media
• Tourism Award Submission
• Small Business Award Submission
• Market Research
• Customer Surveys & Market Research
• Presentations 
• Sales Training

Monthly Retainer

The more we do for you, the lower the hourly fee. We prefer to operate on a month-to-month retainer basis and we also take on project work.   With a monthly retainer you will pay a much lower rate than the project rate, based on a given number of hours worked each month on a sliding fee scale.  By opting to engage Pip Close Marketing Services on a retainer basis, you are not limited to any one project and we can cater for any of your interests.   Retainer agreements are for a minimum of two months, and may be cancelled by either party on two calendar months written notice.

Project Rate

Whilst retainer rates are much lower than project rates, we understand that from time to time one-off projects may need to be completed, often on a "rush" basis, and in those cases and we offer a standard project fee. 

For a full list of services see attached...

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Testimonials

“Pip is one of the best and practical marketing people around in this field”

Graham Turner – CEO Flight Centre & owner Peppers Hidden Vale and Peppers Spicers Peak Lodge

“Your role with Peppers Hidden Vale and Peppers Spicers Peak Lodge was awesome, not to mention all the other places you helped out with, I was very proud to have you as part of the team "

Rolf Krecklenburg – CEO Stella Resorts

“I always feel Mirvac loses a little something when good people, like you, leave the organisation, and I know I speak for all our senior management in expressing regret in losing your very capable services. Your dedication to the various roles you held within Mirvac and your performance whilst in those positions was at all times first class"

Robert Hamilton – Managing Director, Mirvac

Business Marketing Diploma Course 2008