Our vision is to be a leading marketing consultancy in the field of tourism and hospitality supporting small and medium sized enterprises (SMEs) in the South East Queensland region, carrying out strategic & innovative marketing leading to revenue improvements.
Marketing is the single most important factor in the profitability of your business. Whether you choose to market your business via word of mouth, websites, advertising, brochures, direct mail , sponsorships or public relations, the reality is no business can make a profit without an effective marketing strategy.
Your brand and what you do with it, are key to your effectiveness as an organisation overall. Pip Close Marketing Services has chosen to help businesses grow through offering consultancy services with the development of strategic, well-implemented marketing plans.
Smaller organisations often lack strategic resources needed for growth. They don’t have the skills in-house or can’t justify the funds to employ someone full time to assist them with their marketing effectiveness. It is difficult to get access to the wealth of information required to get started or grow your business, a cost-effective solution is to seek advice on the marketing planning & make use of a marketing consultant – it is a sure way to get an experienced “marketing injection” on a cost effective basis.
Pip Close Marketing Services covers this gap providing senior marketing expertise as an outsourced marketing department or project basis.
The approach is flexible. We will work with you on a daily, weekly, monthly, annual or project basis. We will do what will work best for you and get started as initial arrangements can turn into long-term relationships. We will get involved and work alongside you to ensure things happen and on time. Appropriate resources to get projects done will be provided.
We apply a core of marketing expertise and specialise in getting hotels, apartments, retreats & residential projects off the ground as well as working with established companies to improve results or for new Business Managers who just don’t know where to begin.
The process starts with a focus on you, your objectives, and the key issues facing your business. The next step is studying your market – the customers, competitors and trends – to gain an insight into how to make things better. Armed with these market insights, we will chart a clear course to achieving your goals.Then, strategy is translated into measurable results.
Each project is tailor-made to address the client’s unique marketing objectives.
Are your current marketing techniques not giving results? See Pip's '10 Essential Strategies to Ensure that your Advertising is a Success'.
Pip is passionate about producing meaningful and tangible results for her clients, and she measures her own success on the success of her clients. She has a dynamic and inherent understanding of Marketing , coupled with... Continue reading »